What is a targeted marketing campaign?

Targeted marketing is an approach to raise awareness for a product or service among a specific (targeted) group of audiences that are a subset of the total addressable market.

What kind of marketing does target use?

Target uses clever marketing, strategic positioning of products in stores, and a treasure hunt-like shopping experience to keep customers coming back. Sign up for Business Insider’s retail newsletter, The Drive-Thru, to get more stories like this in your inbox. Visit Business Insider’s homepage for more stories.

What are the 4 target marketing strategies?

Strategies for segmenting and targeting. Marketers have outlined five basic strategies to the segmentation and the identification of target markets: undifferentiated marketing or mass marketing, differentiated marketing, concentrated marketing (niche marketing) and micromarketing (hyper-segmentation).

Who are Target’s target customers?

Target shoppers are also a bit younger: 58–62 percent of Target’s shoppers are between the age of 18 and 44, as opposed to Walmart, where that age demographic represents about 48 percent of shoppers; Kohl’s, where younger consumers make up about 44 percent of the customer base; and Kmart, which only draws 34 percent of …

What is a target audience or target market?

A target market is a well-defined segment of customers that you intend to sell your products or services to, for example, women over the age of 40. A target audience is narrower and comprises the people you expect to purchase the product, or you expect to respond to a certain marketing message or advertising campaign.

What is your ‘target audience’ in marketing?

Your target audience refers to the specific group of consumers most likely to want your product or service, and therefore, the group of people who should see your ad campaigns. Target audience may be dictated by age, gender, income, location, interests or a myriad of other factors.

What are examples of advertising campaigns?

The best advertising campaigns which have etched a marked on the minds of the people are: De Beers: A Diamond is Forever, Marlboro: Marlboro Man, Volkswagen: Think Small, Nike: Just do it, Old Spice : The Man Your Man Could Smell Like and more.

Share this post