What is the target market for athletic shoes?

Some may be professional athletes, but the majority are serious competitors in their chosen sport. They are particularly interested in shoes that are designed for a particular function (such as running, cycling, basketball, and so on) and typically seek out more modern innovations and technologically-advanced products.

What is the target market for Nike?

Although with apparel and sports the market can be broad, for the most part Nike primarily targets consumers who are between the ages of 15-40. The company caters to both men and women athletes equally, and is placing an increasing focus on tweens and teens to build long-term brand loyalty.

What is PUMA’s target market?

Puma remains a dwarf in the online space — its October unique visitors were 331,000, compared to 12 million for Zappos, per comScore’s multiplatform numbers — but the big benefit Puma has seen from its now-responsive site has been on the mobile, the device of choice of Puma’s target customer base of 18- to 24-year-olds …

Who is Adidas’s target market?

Adidas uses differentiated targeting strategy to target young adults, adults as well as children who have passion for fitness & sports. Although it targets customers in the age group of 13-40 years but majority of its customers are of 15-30 years of age who hail from upper middle class or the luxury class of customers.

What is Nike’s market position?

The United States is a core market for Nike, with the company generating approximately 41 percent of their overall revenue there in 2019. Nike is one of the most popular brands amongst men and women when it comes to athletic apparel worldwide.

What’s the target market for the Nike brand?

– Nike’s target market is Peacocks. This is the main secret of the success of Nike – Right targeting . Peacocks are one of the most powerful and solvent segments in 16 personalities among young people.

Who are the target markets for Adidas shoes?

Overall Adidas has contracts with many sportsmen and each of them has its fans. In reality, there are thousands of sports celebrities and having a contract with all of them is unreal, but targeting a hundred of really beloved ones is possible and realizing new shoes or other products with the help of these guys makes the new product popular.

Which is the segment of the sports shoe market?

Budget conscious consumers. This is the traditional segment of the sports shoe market. These consumers are actively involved in fitness or sports on a regular basis. They are usually looking for a good quality sports shoe that has the performance required to support them in their chosen field of activity.

What are the target markets for Hurley shoes?

Hurley’s target market is action sports such as surfing and skateboarding. Nike’s Jordan collection, named after basketball superstar Michael Jordan, is also a premium-label brand targeted at athletes. Nike also developed various product lines endorsed by athletes such as LeBron James. These high-performance lines are targeted at athletes.

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