How much does a typical radio ad cost?

Radio advertising is typically priced by the number of listeners multiplied by the cost per thousand (CPM). While station and market affect the cost, radio advertising often falls between $200 and $5,000 per week. Cost will be affected by length of advertisement, time, location, and station.

How much does it cost to advertise on FM radio?

FM Radio advertising cost starts at Rs 30 per 10 sec and goes upto Rs 2,500 for a 10 sec ad. FM Radio advertising rate is always mentioned as cost for playing your 10 sec once on a FM station.

Which is the most expensive time to run a radio advertisement?

Costs for radio advertising is highest from 6 am to 10 am. Likewise, costs tend to be higher for the evening commute – roughly 4 pm to 6pm. The most affordable times of day to advertise on the radio is in the overnight. Rates will typically drop starting around 8 pm.

How much does it cost to advertise on BBC radio?

As a rule of thumb, radio advertising is charged at a rate of approximately £2 per thousand listeners at one time. To clarify, if a show has 100,000 listeners at 10am, then buying a 30-second spot at that time will cost you £200.

How much does a 30-second radio ad cost?

For example, in New York City, the cost of a 30-second radio ad is much as $1,405, while in Topeka, Kansas, that 30-second radio ad costs just $25….Traditional Radio Advertising Costs by City.

City New York, NY
Population (Potential Reach) 8.4M
Number of Radio Stations 38
Cost Example (30-Second Ad) $1,405

Are radio ads worth the money?

Radio advertising has several benefits for small business: It’s affordable. Radio advertising is less expensive than the cable television advertising but often has the same reach. Because repetition is important to radio advertising, the low cost enables you to run multiple ads, which gets better results.

Share this post