How do you analyze an audience for a speech?


  1. Step 1: Identify Potential Audience(s)
  2. Step 2: Select the Priority Audience.
  3. Step 3: Identify Priority Audience Characteristics.
  4. Step 4: Identify Knowledge, Attitudes and Practices.
  5. Step 5: Identify Barriers and Facilitators.
  6. Step 6: Consider Audience Segmentation.
  7. Step 7: Identify Key Influencers.

What are some methods of audience analysis?

4 Research Methods for Audience Analysis

  • Primary Research. The first step when beginning audience analysis is gathering as much information as possible.
  • Qualitative Research.
  • Interviews.
  • Focus Groups.
  • Quantitative Research.
  • Social Media Analytics.
  • Surveys and Questionnaires.
  • Secondary Research.

What is an audience analysis example?

Audience analysis includes consideration of demographic informationInformation about the audience’s gender, age range, marital status, ethnicity, socioeconomic status, and other variables that can influence their frame of reference., such as the gender, age range, marital status, race, and ethnicity of the people in …

What is meant by audience analysis?

Audience analysis is a task that is often performed by technical writers in a project’s early stages. It consists of assessing the audience to make sure the information provided to them is at the appropriate level.

What are the 2 types of audiences?

This guide divides audience into two categories: academic and nonacademic.

What are the 6 types of demographic audience analysis?

Demographic Analysis involves age, gender, culture, ethnicity, race, religion, and educational level. Aristotle noted more than 2,000 years ago that few things affect a person’s outlook more than his or her age.

What is an example of audience analysis?

For example, a beverage company may view the entire population of a nation as their target market for a popular product but may develop hundreds of different target audiences such as snowboarders or grandmothers to promote sales. The process of identifying the characteristics of a target audience.

Why is audience analysis important in a speech?

Audience analysis involves identifying the audience and adapting a speech to their interests, level of understanding, attitudes, and beliefs. Taking an audience-cantered approach is important because a speaker’s effectiveness will be improved if the presentation is created and delivered in an appropriate manner.

Which is the second phase of audience analysis?

Attitudinal analysis addresses the audience’s attitudes, beliefs, and values. And environmental analysis is the importance of seating arrangements, audience size, and room lighting, etc. The second phase is adapting to your audience as you speak.

Which is an example of an audience analysis guide sheet?

” [A]n audience analysis guide sheet can be an effective intervention tool for student writers. The worksheet that follows can be used for this purpose, even when students are using new media. Who is my audience? Who do I want my audience to be? What knowledge about the subject does my audience already have?

When do public speakers consider the demographic characteristics of their audience?

However, all good public speakers consider the demographic characteristics of their audience, as well. It is the fundamental stage of preparing for your speech. Table 5.1 shows some examples of demographics and how they may be used when developing your speech.

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